Annalicia Geeter

Senior Consultant @ Navigate

    Annalicia is a Senior Consultant with Navigate and has 5+ years of consulting and industry experience leading software implementations and design thinking projects to enable business initiatives and driving enterprise transformation. She is a conceptual thinker who helps clients identify and apply solutions to improve business efficiency and effectiveness through process improvement and a design led approach.

    Annalicia is a M.B.A candidate for Strategic Design Thinking at Thomas Jefferson University and has a bachelor’s degree in Business Administration from Widener University.

    Co-Presenter –

    How Might We…? A Primer on Design Thinking and Innovation

    Co-Presenter – How Might We…? A Primer on Design Thinking and Innovation

    You’ve likely heard about Design Thinking in blogs, technology sites, and news publications… But what is Design Thinking? And why should you care?

    Attendees to this session will get a primer on the established, but increasingly popular, design-led method. Rather than traditional approaches that start with an end-state solution in mind (what or how), Design Thinking revolves around empathy and focuses on the true understanding of an audience (why). This proven design-led approach addresses key user pain points and improves experiences (both internal and external) with products, tools, processes, and experiences that support their needs, not just the needs of the business.

    Learn from Navigate consultants Annalicia Geeter and Kip Wetzel in an energetic and engaging session geared to provide you with Design Thinking insight that you can apply to your biggest imperatives. Learn about product and service companies that have revolutionized their businesses while getting hands-on experience with the tools and techniques that comprise Design Thinking.