Kip Wetzel

Principal @ Navigate

    Kip brings to Navigate extensive digital knowledge and deep insight into how companies can leverage disruptive technologies to drive innovation in their customer and business offerings. He has significant experience in the cable/telecommunications industries as well as in financial services.

    Prior to joining Navigate, Kip was Vice President, Enterprise Social Media Strategy at Capital One Financial Corporation, where he developed and executed a company-wide social media strategy and accompanying plan to maximize the impact of these emerging technology platforms. He also spent eight years at Comcast, as a digital product manager and leading the transformation of the company’s approach to customer service by utilizing social media technologies to drive customer engagement. This program serves as a national example of excellence in online customer care and helped differentiate Comcast in the marketplace.

    Co-Presenter – How Might We…? A Primer on Design Thinking and Innovation

    You’ve likely heard about Design Thinking in blogs, technology sites, and news publications… But what is Design Thinking? And why should you care?

    Attendees to this session will get a primer on the established, but increasingly popular, design-led method. Rather than traditional approaches that start with an end-state solution in mind (what or how), Design Thinking revolves around empathy and focuses on the true understanding of an audience (why). This proven design-led approach addresses key user pain points and improves experiences (both internal and external) with products, tools, processes, and experiences that support their needs, not just the needs of the business.

    Learn from Navigate consultants Annalicia Geeter and Kip Wetzel in an energetic and engaging session geared to provide you with Design Thinking insight that you can apply to your biggest imperatives. Learn about product and service companies that have revolutionized their businesses while getting hands-on experience with the tools and techniques that comprise Design Thinking.