If, indeed, creativity comes from the right side of the brain, then that part of Michael Welsh’s cerebral hemisphere must get an incredible workout. For 20+ years, Welsh has lent his expertise in strategy, design, marketing, and user experience to various companies and clients across all industries including healthcare, retail, hospitality, and financial services. As Mobiquity’s chief creative officer, he is responsible for creating compelling creative moments and leading strategy sessions to help show the impact of digital innovation and guide clients through the journey.
Why Little Data Is Really Big
While Big Data has attained buzzword status, it’s the little data, like what we buy and who we know, that is driving the innovative customer experiences we’ve all come to know and love. This session will unpack the concept of little data with real world examples of its impact and share actionable takeaways for incorporating little data into your digital marketing initiatives.